Post by account_disabled on Mar 5, 2024 23:22:34 GMT -6
In digital marketing - especially from an inbound perspective - content is one of the pillars on which the success of strategies is based. Did you know that content marketing also plays a strategic role in the B2B eCommerce sector? In fact, it is an activity capable of building a solid bond of trust between company and customers, even on this increasingly used online channel. Continue reading the article to discover our tips and start attracting traffic and improving customer experience! B2B content marketing strategies suitable for eCommerce Content marketing is part of the activities that help attract qualified prospects to the company website, convert them into leads, follow them until they become customers and retain them.
Sponsored campaigns on social networks or search engines are not the only Germany Phone Number means of increasing traffic! With the growth of the eCommerce segment also in the B2B sector, it is essential to find solutions that make the experience less cold and impersonal, to encourage customers to stay in touch and return to making purchases. How to do? Content is the ideal answer, because it gives the company and its sales force a voice even in channels where the user tends to carry out operations completely independently, such as eCommerce. Below, we offer you five content marketing activities to plan immediately.
Company blog Especially in the "niche" B2B sectors, the most complex challenge to overcome concerns the topics to be covered: what to write on the company blog ? New Call-to-action The recommended starting point is the analysis of strategic keywords: How is the site positioned in searches for those keywords? What are the most searched terms for which there are no dedicated pages? which pages (of competing companies or information sites) have reached the first position? After answering these questions, you can start working on the content strategy for the blog. content marketing The best way to achieve results is to put yourself in the shoes of your target audience, by defining buyer personas . In fact, only by knowing the terms used by prospects and customers in their online purchasing processes will the company website begin to receive good volumes of qualified organic traffic .
Sponsored campaigns on social networks or search engines are not the only Germany Phone Number means of increasing traffic! With the growth of the eCommerce segment also in the B2B sector, it is essential to find solutions that make the experience less cold and impersonal, to encourage customers to stay in touch and return to making purchases. How to do? Content is the ideal answer, because it gives the company and its sales force a voice even in channels where the user tends to carry out operations completely independently, such as eCommerce. Below, we offer you five content marketing activities to plan immediately.
Company blog Especially in the "niche" B2B sectors, the most complex challenge to overcome concerns the topics to be covered: what to write on the company blog ? New Call-to-action The recommended starting point is the analysis of strategic keywords: How is the site positioned in searches for those keywords? What are the most searched terms for which there are no dedicated pages? which pages (of competing companies or information sites) have reached the first position? After answering these questions, you can start working on the content strategy for the blog. content marketing The best way to achieve results is to put yourself in the shoes of your target audience, by defining buyer personas . In fact, only by knowing the terms used by prospects and customers in their online purchasing processes will the company website begin to receive good volumes of qualified organic traffic .