Post by account_disabled on Nov 23, 2023 3:27:19 GMT -6
They help us understand what our potential users are looking for and indicate how and what content we should create to meet their needs. Appropriate optimization for key phrases increases the chance of our website appearing in search results. Which is just one step to bringing visitors and potential customers to our website. If you want to move from theory to practical tools, click here and go straight to the tools and keyword search methods section.
Types of keywords Before we willingly turn to tools that will help us choose the right phrases, we need to know the different types of keywords and the specifications they carry. We can distinguish several types of keywords that we use when planning SEO strategies to perform better, consciou Email Marketing List segmentation: types of keywords Cube Group Generic shorttail keywords Generic phrases are queries that usually consist of to words. They are often used by users in the initial phase of the information search process, when they do not yet have detailed knowledge of what exactly they need. Due to the low precision of the query, they are usually characterized by a large search volume and the highest competitiveness in the positioning process.
Example generic queries: Shoes, bicycle, football. Typically, traffic from generic words accumulates on the website's home page, product categories or extensive pillar posts. Even though top positions for shorttails are the primary goal of most SEO campaigns, these phrases have a relatively low conversion rate. However, they often fulfill a partial function of native advertising by building brand associations with generic queries. Longtail keywords Longtail keywords are queries that usually contain more than words and are usually used by users who have a more detailed understanding of the topic they are searching for. These can be either related words or a whole sentence.
Types of keywords Before we willingly turn to tools that will help us choose the right phrases, we need to know the different types of keywords and the specifications they carry. We can distinguish several types of keywords that we use when planning SEO strategies to perform better, consciou Email Marketing List segmentation: types of keywords Cube Group Generic shorttail keywords Generic phrases are queries that usually consist of to words. They are often used by users in the initial phase of the information search process, when they do not yet have detailed knowledge of what exactly they need. Due to the low precision of the query, they are usually characterized by a large search volume and the highest competitiveness in the positioning process.
Example generic queries: Shoes, bicycle, football. Typically, traffic from generic words accumulates on the website's home page, product categories or extensive pillar posts. Even though top positions for shorttails are the primary goal of most SEO campaigns, these phrases have a relatively low conversion rate. However, they often fulfill a partial function of native advertising by building brand associations with generic queries. Longtail keywords Longtail keywords are queries that usually contain more than words and are usually used by users who have a more detailed understanding of the topic they are searching for. These can be either related words or a whole sentence.